Parenting: gender stereotyping

I have massive issues with the vast majority of marketing aimed at parents today. Any parent who has tried to find something remotely gender neutral in a typical high street store will surely understand my concern.  If you have a boy, then expect him to be dressed in blue, grey or brown garments adorned with dinosaurs or digger trucks. He will play with toy cars or trains, and if he goes against the grain and displays imagination, you can provide him with a toy tool kit.

At the other end of the spectrum, a girl will be typically be dressed in pink or lilac. If other colours are included, then it will probably have some kind of lovely animal or bird on it. Nothing with sharp teeth. Her toys will be dolls, cooking equipment or creative materials involving glitter. If, heaven forbid she picks up something blue or resembling a mode of transport, expect the question – ‘Oh, is she a Tomboy?’ As if choosing something not marketed towards girls somehow renders her masculine.

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